Prettier Review Links
If you have a self-hosted WordPress website, I recommend that you make you shorten your review links with the Shortlinks by Pretty Links plugin. It is free, updated regularly and can be downloaded here.
If you have an html website, use a content management system other than WordPress or want to consider your own branded URL shortener, I recommend Rebrandly. Their free level will be sufficient for most small businesses. Visit Rebrandly's Website Here.